What Are The PPC Management Costs?

PPC Management Costs

Pay Per Click Management costs depend on what PPC management company or consultant you use. You will pay anywhere between a small flat monthly fee to a percentage of the cost of your PPC spend.

PPC advertising is the most accountable form of advertising. Set a precise budget and only pay when a visitor clicks on your ad. Following is a brief description of what are the PPC management costs involved:

Google AdWords management consultants typically base their fees in one of two ways. There is the flat rate for campaign creation, and then there is the monthly management fee plus campaign optimization where the monthly fees are based on your monthly AdWords budget.

Most PPC management consultants will charge between 15 to 20 percent of your monthly ad budget costs. The most common method is the percentage based on monthly ad budget.

Per Per Click Pricing is usually determined based upon the budget of the campaigns managed as well as the individual ppc package offered by the ad management consultant firm.

Some consultants also offer additional services, such as landing page design and implementation and website conversion analysis reporting. Pricing scales often include some of the following criteria and options:

  • Ad campaign copywriting
  • Ad copy performance testing
  • Banner ad design for remarketing
  • Competitor analysis
  • Dynamic keyword insertion into ads
  • E-Commerce PPC ROI reporting
  • Google analytics integration and goal tracking
  • Initial campaign development and strategy
  • International PPC campaign management
  • Landing page design and implementation
  • Monitoring clicks, conversions and click fraud activity
  • Monthly performance and analysis reporting
  • Multivariant testing ecommerce store and checkout/cart process
  • Multivariant testing on landing page
  • Number of keywords in campaign
  • Number of personal consultations per month
  • One time set up fee for the first month
  • Ongoing keyword development and tweaking
  • PPC account settings monitoring, for example: geotargeting
  • Remarketing
  • Set up and management of rule based bidding
  • Etc…

When it comes to understanding what the PPC management costs are, remember that you get what you pay for. Before proceeding with a PPC management consultant, do your research and determine whether or not they are Google certified and what their work experience is. Never go with a firm that cold called you out of the blue unless you have investigated them fully.

Ideally, you should choose consultant whom you have been personally referred to by a trusting friend or colleague or someone you heard speak at a reputable conference. Find out whether or not they outsource their work and whether or not their campaigns have been successful.

Ask for a breakdown of pricing on their estimate costs, and whether or not they will allow you to try out their services before being locked into an endless contract. Ultimately, the cost of PPC management should always result in drawing customers and revenue to you.