How Much Would Google Ads Cost Me?

Google Pay Per Click Expenses

Before you get started with your own ad campaign, it’s important to know whether or not you can afford it. So, asking how much would Google Ads cost me is a smart question. The only thing is that, there is no definitive answer. It depends on a lot of factors.

The bottom line of the cost of Google Ads is that you only pay when the ad campaigns are working for you.

Google AdWords is also known now as Google Ads and it’s free to sign up for and you will only pay when someone clicks on your ad, calls you or visits your site.

How much you spend on Google Ads completely depends on you and a number of other factors. Set your own budget from a few hundreds a month to upwards of tens of thousands, depending on what you want to accomplish and how much you are comfortable spending.

Don’t be overwhelmed at the potential expense. There really is a PPC ad campaign cost level that will work for you and your budget. The bottom-line cost is determined by you and what industry you are wanting to advertise. Keep your focus on the end results and your rate of return in drawing customers to your company.

As long as you are getting positive ROI you can keep increasing your budget, however be very cautious if you experience negative ROI since you can drain a lot of money in a very short period of time with any form of PPC marketing.

Some of the helpful facts to keep in mind include:

  • Google Ads offers first-time user coupons that you can obtain through ppc consultants that will result in some savings.
  • The average cost per click varies by a niche. In some niches clicks can cost a few cents in others hundreds of dollars. Do your research using a Keyword Planner to estimate your costs.
  • The typical small business will spend approximately $100,000 or more a year. That equates to $9,000 to $10,000 a month on a Search campaign.
  • Companies in the financial and insurance sectors spend the most on Google Ads, with retailers coming in second. Extremely large retailers may spend as much as $50 Million a year on paid searches in Google Ads.

Auction System

Keep in mind that Google Ads works on an auction system that rewards high quality ads with better placement and overall lower costs. Ultimately, you are able to call the shots and keep control over every step of how large or small your Google Ads budget is when you use geo targeting, device targeting, and ad scheduling.

Quality Counts

When you set up an ad campaign with Google Ads, you specify the maximum bid you are willing to pay per keyword. This is multiplied with the Quality Score which determines how relevant and useful your ad is to the user. The higher the quality score, the better the ad position and the lower the cost per click.

You’re In Control – It’s Time To Figure A Budget

Budget your ad campaign by starting on a per-campaign basis. Figure the dollar amount that is the majority of your advertising budget. Allow a little give or take for changing or unexpected circumstances once the ads begin to post. You will also need to factor in a daily budget. Each campaign will have its own unique settings tab in Ads that will allow you to have full control over specific parameters separately from the other campaigns in your account. From here, you can prioritize which campaigns you will need to allocate more or less of the daily budget to.

To Hire Or Not To Hire A Consultant Vs. Management Software Vs. DIY

Another cost to factor in for the Google Ads expense is whether or not you hire an agency to handle your ad campaigns or purchase or contract a PPC management software to help manage your Google Ads campaigns.

When you are asking, “How much would Google Ads cost me?” keep in mind that the answer varies, but there are so many options in Google Ads campaigns that will work right for almost any business. Don’t be afraid to jump in even if you have very little to spend.

Be sure to take advantage of first-time user coupons when you begin. Ultimately, the end result is intended to grow your business so much that the ads are well worth the cost.

About Alyona Chirinos

Alyona Chirinos has been managing ppc accounts for over 12 years in a wide variety of markets. Her clients have seen remarkable improvements & growth by as much as 400%. Download her FREE report where she reveals her 7-step core strategy to squeeze the most profits from Google Ads. Limited complimentary FREE campaign Audits.